Attractive Flash Web Sites

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Attractive Flash Web Sites

A lot of businesses use Adobe Flash when they create their company websites but only a few of them know how to use Flash in a proper way. So what are the points that one should pay attention to when creating a website using Flash?

Just to give everyone an overview of what exactly Flash does. Flash is a software which enable web creators to add in interactive components to their sites, such as animation and graphics. It is used extensively in demonstrating products and training programs. If you choose to build your web site completely out of Flash, there is however the possibility, that Google would not be able to 'index' these sites and listing them way below the normal HTML sites.

What is the meaning of 'index'? When you can left-click the text on a web site and see it highlighted in blue after dragging over it, the content is classified as 'indexable'. This is to say that the highlighted text and images or graphics of the site are located in various 'layers'. Only then can the text-based content be indexed by search engines, such as Google.

With the help of indexing, Google can review a web page thoroughly and put the important details of the page into the database for users' keyword searching. It is really difficult for Google to index Flash websites as they are layered into graphics and photos which cannot be indexed.

Google had no way to index the content of Flash websites in the past. However, Google and Adobe are working together to make indexing Flash websites possible, although no testing results have been announced yet. For this reason, it is better for you to use text-based content and prevent using Flash within web pages.

People like using Flash to create their websites as Flash does not only make a website look more attractive, the interaction that Flash can add to a website also appears functional for users. However, what Google is looking for is text-based content. Thus, there exists a trade-off.

In order to solve the above problem, some websites simply offer users with two versions of their websites, one in HTML and the other in Flash. Although this approach solves the problem of Google not being able to read Flash content, the website owner would then have to manage two web sites when actually one will do.

So how to use Flash within web pages properly? You should develop a compromise between web design, usefulness and search engine optimization. The best way is to integrate Flash files within the entire HTML site design. Then your text-based content can be indexed by Google. On the other hand, your Flash-based content can attract visitors to your site. This can tackle the problem of indexing and make good use of Flash at the same time.

Article Source: ArticleMsDesign.com

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by: Bonita Li Total views: 25 Word Count: 487 Date: Sat, 10 Oct 2009 Time: 9:06 AM 0 comments

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